The Art of Marketing Your Business with Social Media

What would life be like without social media? I know I spend too much time on Facebook, but look at the rug hooking friends and connections I’ve made! Rug hooking will never ever be the same. There are many Facebook rug hooking groups where you can join in the vast knowledge, education, inspiration, and resources available and make new friendships. Be amazed at just how extensive the rug hooking community is—no longer will you feel you are on your own rug hooking island.

Social media comes in many different forms, so you can design your marketing efforts using a variety of outlets. When posting a snap of your product, be sure to post it to Facebook, Twitter, Instagram, Pinterest, or any of your favorites. That way you are capturing a wider audience and repeating your post. Experiment with which types of social media work best for you and your business. Start small with just one type of social media, and work up to three or more.

Maggie Bathory made her first hooked rug in 2009 and knew she wanted to learn more about rug making. She operates the Aspen Rug Hooking Company in Greenwood Village in the Colorado Rockies. Find her rugs at www.aspenrughookingco.com.

This article excerpt is from the November/December 2016 issue. For more information on our issues, check out our issues page.